Yesterday, Hasbro hosted their 2019 earnings call and some zingers were announced during that phone call. Hasbro’s CEO, Brian Goldner, spilled the beans stating that Magic: Arena will be available to be played on mobile devices as early as this year.
Magic: Arena is the newest digital platform for Wizards of the Coast’s world popular card game, Magic: The Gathering. Previously, all Magic was played either in paper, or on the very old Magic Online client. The latter being extremely unintuitive for new users – making the barrier to entry almost impossible without a large chunk of money or years of collecting cards doing “limited” tournaments (tournaments where you are given booster packs to open and build a deck on the spot).
Now, Magic: Arena has broken the barrier to entry. It has a “free to play” model, focusing greatly on micro transactions in the form of skins and card backs – very similar to how popular games, such as League of Legends, built their empire.
With this new influx of users and players interested in their game, Wizards of the Coast and Hasbro are looking to double down on this traffic, moving as fast as possible to make the game available on as many platforms as possible. They have announced of Mac/Apple capabilities coming soon and now with the mobile announcement, it looks like Magic: Arena could be one of the most sought-after phone apps of all time.
There isn’t any more information available to the public, but it was stated by Goldner in the call that more information will be disclosed at the NY Toy Fair in late February.
See you in game!
Information from Hasbro earnings call, 2/11/2020